Bricks and Clicks
Bricks and clicks, also referred to as click-and-mortar or omnichannel retail, is a business model that combines physical stores with an online presence. In other words, a company operates both a traditional brick-and-mortar store and an online store.
This approach allows customers to shop however they prefer, whether it's browsing and buying in person or online from the comfort of their home. The goal is to create a unified shopping experience across both channels.
Here's a breakdown of the terms:
Bricks: Represents the physical store location.
Clicks: Represents the online store or e-commerce platform.
By combining these two elements, businesses can reach a wider audience and cater to different customer preferences.
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